Run With It

{{ show.title }}Trailer Bonus Episode {{ selectedEpisode.number }}
{{ selectedEpisode.title }}
{{ selectedEpisode.title }}
By {{ }}
Broadcast by


Many aspiring entrepreneurs are doomed to fail because they don’t really understand what they want. Joe Apfelbaum (CEO of Ajax Union) shares a framework for creating a successful (Amazon) business.

Show Notes

If you like the show, please leave a review on Apple Podcasts!


  • Don’t ask friends and family whether they like your idea. If they’re good friends, they’ll lie to you. Instead, ask them about their personal experiences.
  • Listen with an open mind when hearing things you think you already know. Oftentimes, there’s much more depth to the idea than you’ve internalized.

Action Steps:

  1. Answer Joe’s guiding questions to understand what you really want from a business
  2. Choose your niche based on your interest and connections
  3. Talk with 30 members of that niche to understand their pain points
  4. Brainstorm solutions and ask prospects to pre-pay for them

Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Joe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his beautiful amazing kids.

What is Run With It?

Need a business idea? Run With It shares unused business ideas from successful entrepreneurs, including the exact steps they would take to launch them. If you're looking for a ready-made business idea, proven founders are sharing them every week on Run With It.