Grow Your Cashflow Podcast

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Most syndications live and die by debt. 

Joel Friedland does the opposite—he buys industrial properties 100% in cash. 

No lender. 
No covenants. 
No risk of losing a building in a downturn. 

For LPs, that means steadier distributions and true sleep-at-night investing.

In this episode of The Passive Income Playbook (Best Ever CRE Show), Pascal sits down with industrial real estate veteran Joel Friedland, founder of Brit Properties, who’s acquired 100+ assets over 40 years while pioneering a debt-free model in one of the most durable asset classes.

In this episode, you’ll learn:
✅ Why “sticky” industrial tenants rarely move—and how that stabilizes returns
✅ The risks leverage introduces and how going all-cash changes the LP experience
✅ How infill locations near highways/airports drive long-term value
✅ Why almost no new small-bay supply makes Class B industrial a landlord’s market
✅ How tariffs, politics, and labor shortages shape the future of U.S. manufacturing

Whether you’re new to syndications or re-thinking your risk tolerance, this conversation will give you a fresh lens on how to protect capital and still earn strong cash flow.

Chapters:
00:02 – Why Joel Buys Industrial With Zero Debt
01:48 – From Lawn-Mowing Hustle to 100+ Acquisitions
08:31 – Industrial 101 for LPs: Class A vs. B, Sticky Tenants, Real Use Cases
22:14 – Single-Tenant, Net-Lease Focus: Why All-Cash Simplifies Risk
28:29 – Location Edge: Infill, Highways, and Geometry That Attract Tenants
32:51 – Why He Doesn’t Develop: No New Small-Bay Supply = Landlord Advantage
36:35 – 2008 Lessons: Bank Workouts, Foreclosure Risk, and the No-Debt Pivot
45:32 – Tariffs & Politics: Why Labor Is the Real Onshoring Constraint
53:21 – How LPs Should Think About Risk, Returns, and Diversification
1:00:10 – Final Takeaways: Industrial’s Durability and Sleep-at-Night Investing

Creators and Guests

Host
Pascal Wagner
I help accredited entrepreneurs & executives in the US replace their primary income through private investments.
Guest
Joel Friedland
Trusted Expertise in Industrial Real Estate

What is Grow Your Cashflow Podcast?

Welcome to Grow Your Cashflow Podcast where we help accredited investors learn how to earn consistent monthly passive income from private placements.

If you're uncertain about where to invest for dependable returns, have limited access to exclusive opportunities like private placements, or are looking for expert insights and guidance on generating consistent income across various asset classes, then this show is tailored just for you.

By listening to this show, you'll achieve your passive income goals faster by learning:
🚀 Proven strategies to secure monthly passive income. 
💡 Expert insights from successful fund managers and investors. 
🌐 How to access exclusive opportunities in private placements. 
📈 Techniques to diversify across multiple asset classes for a robust portfolio. 
💰 The well-guarded secrets of wealth accumulation used by the world's elite.

Try listening to our most popular episodes on your favorite podcasting platform or on YouTube. We look forward to you joining our community of investors. You’ll be one step closer to growing your cashflow!