This episode, Christian Edwards explains the ways to create a passive income using evergreen courses, the central role marketing plays in creating a passive income, and the techniques introverts can use to learn to love selling.
Christina Edwards is the Founder of Splendid Consulting and a marketing expert and experienced coach.
Christiana joins us to discuss how evergreen courses can be used to create passive income, the importance of marketing when creating passive income streams, and the different ways to sell an online course.
She also talks about how people can teach themselves to enjoy marketing, the marketing tricks introverts can use, and how you can market an online course without using social media.
What you’ll learn in this episode:
- How to build a love for marketing and selling.
- How to create passive income with evergreen courses.
- The skills you need to effectively run online marketing and fundraising campaigns.
- The difference between an online business and an in-person agency.
- How introverts can learn to love selling.
- Different ways to sell an online course.
- The benefits of selling a course before you build it.
- How to market a course without using social media.
- Different ways to use data to improve your online course.
About Christina Edwards
Christina Edwards is the Founder of Splendid Consulting and a marketing expert and coach who helps ambitious social impact businesses and nonprofits increase revenue, supporters, and engagement.
She’s ever-passionate about equipping organizations to step into their expertise, be bold, and find their unique voice and audience online. Her packed-out workshops and courses spark enthusiasm, social action, and powerful results.
Amplify Social Impact, her signature online course teaches organizations how to make marketing movements that matter online. For more information, visit:
Splendid Consulting
Connect with Christina:
Quotables:
- “When building an online business you need to figure out how to love selling.”
- “The best thing about running an online business is that you get to decide the platforms you use, so if you don’t want to be on YouTube Live, you can devote your lead gen in different ways.”
- “It is so important that you are regularly getting in front of people, it’s not a hobby, it’s a business, so you need to be regularly selling it and you can do it if you’re an introvert you don’t have to be the loudest person in the room.”
Resources mentioned in this episode:
OTHER RESOURCES:
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Warmly,
Holly Rustick
Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
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This podcast episode was lovingly sponsored by GEMS!
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World-renowned grant writing expert and Amazon bestselling author Holly Rustick provides coaching that helps new and experienced grant writers replace their full-time income while writing grants part-time from home (or anywhere they want to live or travel in the world).
She coaches changemakers to master grant writing and start to grow 6-figure+ grant writing businesses on part-time hours via her signature group program, “Freelance Grant Writer Academy."
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Every week, she coaches thousands of people through the top-ranking podcast, Grant Writing & Funding, books on grant writing, and inside the Freelance Grant Writer Academy.
Holly has 20 years of experience in grant writing, and began her freelance grant writing journey back in 2005. While teaching in Kuwait and Indonesia, and then earning a Master’s Degree in International Political Economy in Belgium, Holly saw the light of setting up a virtual-based business in grant writing back in the mid-2000s. Having secured more than $45 million of dollars for nonprofit organizations, and then setting up a multi 6-figure freelance business, Holly has a mission to help female grant writers break out of toxic nonprofit J-O-B-S and create high-level income while freelance grant writing.
Inside the Freelance Grant Writer Academy, students have secured more than $225+ million in grant funding and $4+ million in revenue in their grant writing businesses within two years.
To amplify this work, she is past-president of the Guam Women’s Chamber of Commerce and was appointed to the Guam Business Advisory Task Force as an advisor to the first female governor of Guam. Holly lives on the island of Guam with her beautiful daughter, Isabella.
If you are interested in replacing your full-time income while writing grants part-time from home (or from anywhere in the world!) join the Freelance Grant Writer Academy!
www.grantwritingandfunding.com.