How long does it take you to produce your content marketing? And how sure are you that you’re getting the most mileage out of the content you produce?
- Her career trajectory from being a realtor to a copywriter to Hot Content UK CEO and Founder
- The manifestation of her niche through a chance encounter with a client
- Allowing brands to focus on creating great content while offloading publishing, repurposing, and promotion to an outsourced manager
- What content repurposing is and why her agency champions it
- The best original form of content that opens up the most possibilities
- Tipping the scales between specializing in a specific service and being flexible to client needs
- How she arrived at her podcast format and why you should also take the time to consider how you build your content stream
- Tiktok’s rising popularity and how businesses can maximize it in the future
- The importance of seemingly small details like YouTube thumbnails
- Her personal mantra
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
What is Brand Design Masters Podcast?
The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve.
In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.