How Music Charts

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In this episode, we chat with Elliott Althoff, Associate Manager of Digital Strategy at Republic Records, a subsidiary of Universal Music Group. Our conversation touches on everything from the differences between indie and major labels to the creative ways you can use data for marketing campaigns. Hopefully, you glean some important insights from our conversation, but most importantly, we hope we’re making your shelter-in-place just a bit more manageable, whether you’re working from home or not.

Show Notes

Connect With Elliott Althoff:

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What is How Music Charts?

Welcome to How Music Charts, where we bring you interviews and analysis from music industry professionals bridging data and creativity in the music business every day. Feel free to email us (, say hi on our socials (@chartmetric), and dive deeper into music and data on our blog ( Free accounts are available at!