The CMO Whisperer

My guest today is Marco Matos, co-founder and CEO of Adora, where he leads the company's strategy and product vision for its AI-driven performance marketing platform. Marco works with enterprise brands to rethink how marketing organizations launch and optimize campaigns using AI, helping teams move faster and make smarter, more adaptive decisions. 

Over his 18-year career, Marco has led product development for more than 25 products, with the past decade focused heavily on digital advertising and measurement. He's held product roles across Microsoft, Google, Meta and Pinterest, working on advertising platforms and data analytics systems at massive scale.

What is The CMO Whisperer?

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.