The FMCG Marketing Daily | How Unilever detergent brand Persil measures | Diageo complies with India regulator following | Liquid Death and Garage Beer take

The FMCG Marketing Daily — August 19, 2026 In this episode: • Persil's brand boss reveals exactly how a major FMCG detergent brand moves beyond exposure metrics to prove sports sponsorship actually builds brand equity. • Diageo has been forced to reformulate spirits sold in India after the FSSAI imposed a sales ban over flavouring violations — a live regulatory crisis with direct brand implications. • Liquid Death and Garage Beer have co-created a stunt campaign using AI data center water waste as a creative hook — a masterclass in how challenger beverage brands manufacture earned media with near-zero media spend. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.