"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful."
David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background in growth marketing and consulting, David has built Growth Tribe into a powerhouse that has trained over 35,000 alumni from 1,000+ companies.
In this episode of Agency Journey, David shares insights on the importance of experimentation, data-informed decision making, and continuous learning in today's fast-paced digital landscape. He emphasizes the value of upskilling teams to drive long-term impact and ROI for organizations.
Whether you're looking to scale your agency, improve your team's capabilities, or foster a culture of experimentation, this episode is packed with actionable advice and fascinating perspectives.
Episode Insights:
💡 Focus on delivering measurable results for clients, considering both quantitative and qualitative/emotional impact.
💡 Use the "five whys" technique in discovery calls to uncover deeper motivations and needs of clients.
💡 Consider offering training as an add-on service to help clients better understand and implement your agency's work.
💡 Adopt an experimentation mindset across your organization using the GROWS framework (Gather ideas, Rank ideas, Outline experiment, Work work work, Study results).
💡 Aim to increase your experimentation velocity by 2-5x to drive faster learning and innovation.
💡 When improving processes or systems, focus on removing complexity rather than always adding new tools or steps.
💡 Surround yourself with "completer finishers" if you tend to be more of an idea generator and fire starter.
Resources Mentioned:
🌐 David’s LinkedIn: https://www.linkedin.com/in/davidarnoux/
🌐 Growth Tribe website: https://www.growthtribe.io/?utm_campaign=agency-journey-ep-303-david-arnoux
📚 "Range: Why Generalists Triumph in a Specialized World" by David Epstein
📚 "Managing the Professional Service Firm" by David Maister
📚 "Thinking in Bets" by Annie Duke
🧠 GROWS framework for experimentation
👥 Winning By Design (sales methodology)
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What is Agency Journey?
How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?
How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?
Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.
Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.
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