The BetterCulture Podcast

In this episode of the BetterCulture Podcast, Brett Hoogeveen and Kevin Hensel deliver rapid-fire insights on a question every workplace should ask: who truly shapes culture? They break it down into four critical roles—executives, HR leaders, frontline managers, and all employees—challenging popular assumptions along the way.

Their punchy "one recommendation per role" game reveals that:
1. Executives set the tone by genuinely caring about and prioritizing culture.

2. HR shouldn’t shoulder culture alone, but rather ignite and support it.

3. Managers should avoid treating everyone the same—fairness isn't sameness; spotlight and develop your stars.

4. Every employee makes a difference by being the colleague they’d love to work with.

If you want actionable advice on building better workplace culture—whether you’re in the C-suite or on the front line—this episode cuts through the noise to what really drives change.

Kickstarter Pack: https://betterculture.com/culture-kickstarter-pack/

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What is The BetterCulture Podcast?

Welcome to the BetterCulture Podcast, where we make the clear connection between better culture and better business. This podcast is for leaders seeking to build stronger teams, grow thriving companies, and actually enjoy their leadership role along the way. Join host Brett Hoogeveen—BetterCulture co-founder and Certified Speaking Professional—every other Tuesday for insights that make the world a better place to work.

Ready to kick off your company's journey toward a better culture? Schedule a free 15-minute culture call with Brett today here:
https://betterculture.com/freecall/

For an extensive library of free BetterCulture leadership and culture-building resources, visit https://betterculture.com/insights/

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