The Efficient Coach

Most people think weight loss is the easiest thing to sell as an online coach.

And it is - because it’s obvious.

“Lose 10kg” is a simple, clear outcome.

But what if you coach something deeper, like improving a client’s relationship with food?

How do you sell that when people don’t even know they need it?

In this episode, I’ll break down:

✅ Why your audience isn’t just buying results - they’re buying experiences

✅ The difference between “does what it says on the tin” marketing vs. emotional selling

✅ How to make intangible transformations feel as clear and compelling as weight loss

If you struggle to sell coaching beyond fat loss, this episode will help you shift your messaging so clients want what you offer.

What is The Efficient Coach?

Welcome to The Efficient Coach Podcast, where we dive into actionable strategies and insights to help online coaches grow their businesses efficiently, without burning out.

My names Phil Williams, I have an incredible wife Jen, I’m a dad of twins, I have a cockapoo called Reggie, I’m into great coffee, family hikes, and I try to do a bit of CrossFit.

I'm not really into the 'hustle and grind' of working until your eyes sting in the pursuit of that elusive '10k month' whilst hating your life and hoping it makes you happy.

But if you're an online coach who wants to build a coaching business that aligns with your values and allows you to have a life outside of it to?

You're in the right place!

Have a listen, and if you enjoy it, hit subscribe.