How do we get more people to thrift?

This week on Crack It in an Hour, Romain brings a deceptively simple question: how do we get more people to go thrifting? With Gen Z embracing secondhand while adoption drops among older generations, what’s holding people back?

From fear of judgment and hygiene concerns to confusing shopping experiences, the team explores what’s keeping people from the thrill of the hunt—and how we could make thrifting feel more accessible, social, and exciting.

Did they crack it? Check it out!

What is Crack It In An Hour?

Welcome to the only podcast that tries to crack a problem facing the world—from the audacious to the ridiculous— in exactly one hour. From “How do we make aerobics a thing again?” to “How can we make aging more fun?”, Jesse, Simon and Romain—co-founders of Significant—take on a different problem and dive deep into a conversation about how they would or could go about fixing it. One problem, once a week, one hour to crack it.