Inside China's Beauty Market with Jing Daily's Lisa Nan

Lisa Nan, Beauty Editor at Jing Daily, joins The Negotiation to break down what's really happening in China's beauty and luxury markets right now. From the rise of C-beauty brands challenging international players to the unexpected virality of Kris Jenner as China's 'money goddess,' Lisa tracks the trends that are reshaping how brands sell in the world's largest beauty market.

In this episode, Lisa covers the hottest brands and sub-categories driving growth, the emergence of male beauty and the silver beauty market (50+ consumers), and the decline of mega-anchors in China's livestreaming ecosystem. She explains which domestic and foreign brands are winning, what's replacing the mega-anchor model, and how moments like the Winter Olympics and viral memes reveal deeper shifts in Chinese consumer behavior.

Lisa also discusses the current state of China's overall beauty and luxury markets, functional beauty trends like scalp care and science-backed skincare, and the emerging developments international brands should be monitoring closely. Whether you're a brand considering China entry or navigating the market's rapid evolution, this conversation offers actionable insights from one of the industry's sharpest observers.

 

Discussion Points

·       Current state of China's beauty market: strengths, weaknesses, and key dynamics shaping 2026

·       Overall luxury market health: which brands are cutting stores, which are doubling down, and why

·       Hottest domestic C-beauty brands (Proya, Florasis, Winona) and foreign brands succeeding in China

·       Fastest-growing sub-categories: scalp care, fragrance, functional beauty, and science-backed products

·       Male beauty market expansion: how brands are approaching male consumers differently

·       Silver beauty market (50+) finally taking off: who's getting it right and what's driving demand

·       Decline of mega-anchors in livestreaming: what happened and what's replacing the mega-anchor model

·       Kris Jenner as China's 'money goddess': what viral memes reveal about Gen Z consumer engagement

·       Winter Olympics impact: Eileen Gu, Su Yiming, and how brands leverage winter sports moments

·       Emerging trends to watch: what's on the radar that international brands might be missing

What is The Negotiation?

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.