In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.
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Timestamps:
- (01:54) - Who is Sam Oh?
- (02:38) - Sam’s background.
- (05:35) - What is Ahrefs?
- (06:36) - Sam’s first steps with Ahrefs.
- (07:52) - Sam’s learnings.
- (10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
- (13:43) - The state of video marketing for B2B SaaS companies.
- (17:44) - Sam’s thoughts on outsourcing video production.
- (10:51) - Examples of SaaS companies leveraging video marketing.
- (24:48) - YouTube video formats.
- (26:55) - Ahrefs approach on short-form videos.
- (29:02) - Ahrefs YouTube strategy.
- (33:34) - What does the future fold for Ahrefs video content marketing?
- (34:45) - Content localization.
- (38:13) - Managing negative comments.
- (39:44) - Thoughts on SGE.
- (42:00) - Learn more about Sam and Ahrefs and get in touch.
- (42:17) - Outro
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This episode is sponsored by Ahrefs.
What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.