Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers
 
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Resources Mentioned

www.ProductiveInsights.com
http://copychief.com
http://convertbook.frankkern.com/homepage/

Books Mentioned

Help! For Writers: 210 Solutions to the Problems Every Writer Faces
Resonate: Present Visual Stories that Transform Audiences
No One Here Gets Out Alive

Related / Mentioned Podcast Episodes:

009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
019. Web Design Success Secrets – With Greg Merrilees
047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media
050: James Schramko on frameworks for Business Profitability And Lifestyle
054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson

 
Key Points (Timestamps)
00:52 — Intro and overview

01:57— Why copywriting is critical to converting browsers to buyers

03:30 — The value of transparency

05:20 — New expectation: How real can you make this?

08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years

09:20 — Three main elements a sales letter needs to close the deal

11:30 — Attention is the new currency online

13:00 — Simple framework for “What is it?”

14:56 — Short attention span syndrome

16:12 — Formulas for filling in your “Who are you?”

17:06 — Ash’s “Who are you?” example

19:08 — The scale of severity

Red alert
Yellow light
Green light

20:40 — Dollar shave club and how they created a desire for a problem to be solved

21:07 — Most of us create products in the ‘yellow light’   section of the ‘scale of severity’

23:46 — The most popular content online is always begins with a number…” 7ways to…”

25:41 — The importance of quantification in sales letters

26:30 — How Frank Kern uses transparency in his copy

27:50 — “ The thing I care more about than money and the sale is not going to jail!”

28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list

29:21 — Recap of 4 main points to close the sales loop

Show Notes

Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers   Share this episode Share on Facebook Share on Twitter Resources Mentioned www.ProductiveInsights.com http://copychief.com http://convertbook.frankkern.com/homepage/ Books Mentioned Help! For Writers: 210 Solutions to the Problems Every Writer Faces Resonate: Present Visual Stories that Transform Audiences No One Here Gets Out Alive Related / Mentioned Podcast Episodes: 009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter 019. Web Design Success Secrets – With Greg Merrilees 047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media 050: James Schramko on frameworks for Business Profitability And Lifestyle 054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson   Key Points (Timestamps) 00:52 — Intro and overview 01:57— Why copywriting is critical to converting browsers to buyers 03:30 — The value of transparency 05:20 — New expectation: How real can you make this? 08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years 09:20 — Three main elements a sales letter needs to close the deal 11:30 — Attention is the new currency online 13:00 — Simple framework for “What is it?” 14:56 — Short attention span syndrome 16:12 — Formulas for filling in your “Who are you?” 17:06 — Ash’s “Who are you?” example 19:08 — The scale of severity Red alert Yellow light Green light 20:40 — Dollar shave club and how they created a desire for a problem to be solved 21:07 — Most of us create products in the ‘yellow light’   section of the ‘scale of severity’ 23:46 — The most popular content online is always begins with a number…” 7ways to…” 25:41 — The importance of quantification in sales letters 26:30 — How Frank Kern uses transparency in his copy 27:50 — “ The thing I care more about than money and the sale is not going to jail!” 28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list 29:21 — Recap of 4 main points to close the sales loop

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy?

The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice.

Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters.

Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise.

Show notes: https://www.productiveinsights.com/podcast
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Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster