Future Proofed.

In this episode of Future Proofed, host Kyle Coleman speaks with Jim Holben, CMO of Defendify, about leveraging AI to scale marketing efforts and drive efficiency.

Want quick access to Jim Holben's AI Cheat Sheet? Click here to get the 9 AI Content Workflows that Jim uses to save $200,000/year in content.

Key Themes Covered:

1. AI as a Marketing Multiplier: Jim discusses how AI allows his small team to produce content at scale, turning "a couple of hands into seemingly 10, 15 hands." He emphasizes viewing AI as a productivity tool rather than a job replacement.

2. Content Creation Workflows: Jim outlines his AI-powered content creation process, which includes using technical writer briefs to generate blog posts, social media content, and executive thought leadership pieces.

3. Human-AI Collaboration: Both Jim and Kyle stress the importance of human oversight and strategy in AI workflows. As Jim notes, "Even while we're leveraging AI...there is a human element to creating this stuff."

4. ROI and Efficiency Gains: Jim estimates his AI initiatives have added over $200,000 in content value this year. He advocates for an "AI-first" mindset to maximize marketing ROI, especially for early-stage companies.

5. Future of AI in Go-to-Market: The discussion explores how AI could break down silos between marketing, sales, and customer success to create more unified customer experiences.

Notable Quotes:

  •  "We are out of that growth at all costs era. We're in the growth at the right cost era." - Jim Holman
  • "Multiplying the impact of the strategic thinkers, the domain experts who know what good looks like, that's the value of AI." - Kyle Coleman
  • "AI is not the Ozempic for content, right? Like you still have to go to the gym. You still have to put in the work, build those muscles." - Jim Holman

This episode provides valuable insights for marketers looking to harness AI's potential while maintaining quality and strategic focus. Jim's practical examples and ROI calculations offer a compelling case for AI adoption in marketing workflows.

What is Future Proofed. ?

Welcome to "Future Proofed," the podcast for forward-thinking professionals eager to keep their career and company at the cutting edge.

Traditional go-to-market (GTM) strategies have become clunky, inefficient, and bloated. This show explores the intersection of AI and GTM strategies to ensure you cut the GTM Bloat and build a future-ready approach.

Each episode of "Future Proofed" dives deep into how AI redefines what it means to craft effective go-to-market strategies. From actionable insights on integrating AI into your sales, marketing, and product strategies, to expert interviews that shine a light on the new best practices changing industries, this podcast is an essential resource for anyone looking to upgrade their GTM playbook.

Our host, Kyle Coleman, is a seasoned expert in GTM and AI innovation. He breaks down complex concepts into practical, actionable advice. With "Future Proofed," you'll learn how to:

- Leverage AI and machine learning to supercharge your GTM strategies.

- Navigate the challenges and opportunities presented by new technology trends.

- Adapt and thrive in the fast-paced digital economy.

- Foster a culture of innovation and agility within your team or organization.

Don't let the wave of the future leave you behind. Tune into "Future Proofed" and stay ahead of the curve as you learn to leverage the power of AI for your GTM strategy.