Brand Builders

Summary

In this episode of the Brand Builders podcast, Preston Rutherford and Tom Montgomery discuss the importance of building a strong brand and transitioning from conversion-based tactics to brand building. They explain the concept of brand and its impact on business performance, highlighting the need to focus on memory structures and emotional connections with customers. The hosts also share their experiences with Chubbies Shorts and provide insights on how to build a strong brand. They emphasize the importance of measuring and evaluating behaviors, iterating and experimenting, and having patience and creativity in the brand-building process. The conversation explores the topic of optimizing marketing spend and reallocating resources.
Takeaways

  • Building a strong brand is essential for long-term business success and profitability.
  • Brand is about creating memory structures and emotional connections with customers.
  • Transitioning from conversion-based tactics to brand building requires a shift in mindset and a focus on behaviors that represent different stages of the customer journey.
  • Measuring and evaluating behaviors, iterating and experimenting, and having patience and creativity are key to building a strong brand. A significant portion of marketing spend is often directed towards people who are already convinced about the product.
  • Cutting spend on bottom-of-funnel activities may not have a significant impact on the business.
  • By reallocating resources, businesses can explore new opportunities and potentially improve overall performance.
Chapters

00:00
Introduction and Purpose of the Podcast
03:15
Understanding Brand and Its Importance
05:12
The Impact of Brand Strength on Business Performance
10:42
Transitioning from Conversion-Based Tactics to Brand Building
24:43
How to Build a Strong Brand
38:04
Overcoming Fear of Transitioning to Brand Building
44:15
Optimizing Marketing Spend

What is Brand Builders?

Brought to you by the founders of Chubbies (9 figure exit and 10-figure IPO) and Loop Returns, Tom Montgomery and Preston Rutherford have a single goal with this podcast: Give you new information, lessons and learnings, translated into specific tactics you can employ TODAY at your brand to help you build the strongest brand possible, which if you build that strong emotional connection, ALWAYS translates into more profit, if done well. It's our job to help you do brand building well.

You can expect 3 things from the podcast episodes:
1) share the best brand building knowledge from the best books on brand building,
2) talk with the founders and operators building the best brands today and
3) share share all our mistakes, lessons we've learned along the way.

After ever episode, you'll leave with 1-3 actions you can apply today, as informed by the best brand builders in the world (not us), our mistakes in building a brand that had an IPO, and founders of the world's best brands.