The Chemical Show: Where Leaders Talk Business

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.com

Effective diversification requires assessing future market trends, identifying parallel markets that align with existing products, and extending reach geographically. In this episode of The Chemical Show, host Victoria Meyer, explores the various reasons why companies choose to diversify, including gaining a competitive edge, growing profits, and navigating industry changes. Victoria also discusses the evolving nature of global and regional supply chains and how diversification strategies need to adapt to these changes. 

This the final episode of host Victoria Meyer’s 3 part series on approaches chemical companies are taking to combat the market weakness in the first half of this year (for more on this, check out Episode 118 of The Chemical Show where Victoria reviews 2Q23 earnings reports, Episode 120 which covers Commercial Discipline, and Episode 122 which covers Customer Centricity.   

Learn more about the following:

  • How diversification creates business resilience
  • Good business performance in a flat economy = diversification decisions made early on
  • How companies diversify
  • The importance of market adjacencies in diversification

Considering the power of customer and market diversification in driving business resilience, Victoria Meyer delves into the importance of diversification in creating a strong and adaptable business. Victoria highlights the perspectives of industry leaders and provides insights into how diversification can help chemical companies navigate flat and inflationary markets, beat the competition, and thrive in times of uncertainty.

***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.
***Like what you hear? Leave a rating and review.
***Want more insights? Sign up for our email list at www.thechemicalshow.com.
*** Engage with other leaders on Customer Centricity at The Chemical Summit www.thechemicalsummit.com


Additional Links:

Igor Ansoff

Creators and Guests

Host
Victoria King Meyer
Founder & Host of The Chemical Show + The Chemical Summit; Victoria brings 25+ years industry leadership experience including Shell and Clariant and a Victoria brings a practical, business-focused perspective to conversations about leadership, strategy, innovation, and the forces shaping the future of the chemical industry.to

What is The Chemical Show: Where Leaders Talk Business?

Looking to lead, grow, and stay ahead in the global chemical industry?

The Chemical Show is the #1 business podcast for the chemical industry, bringing you leadership insights, business strategies, industry trends, and real-world lessons from the executives shaping the business of chemicals.

Each week, host Victoria King Meyer sits down with leaders from across the chemical industry, from Fortune 50 companies to mid-sized businesses and innovative startups. You’ll hear how they’re navigating today’s challenges and opportunities, the experiences that shaped their leadership, and the insights you can apply to your own business and career.

Conversations explore the issues that matter to chemical industry leaders, including:

• Business strategy and growth
• Leadership and talent
• Innovation and technology
• AI and digital transformation
• Supply chain and operational resilience
• Markets, customers, and industry trends

Victoria brings more than 25 years of chemical industry experience from companies including Shell, LyondellBasell, and Clariant. Today, she is an executive advisor and coach, founder of The Chemical Summit, and host of The Chemical Show.

Whether you’re an executive, business leader, or rising leader in chemicals and materials, The Chemical Show helps you stay informed, think differently, and lead with greater impact.

Follow The Chemical Show on LinkedIn and join the conversation. (https://www.linkedin.com/company/the-chemical-show/)

The Chemical Show: https://www.thechemicalshow.com
The Chemical Summit: https://www.thechemicalsummit.com
Progressio Global: https://www.progressioglobal.com