Demystifying Product Market Fit with John Doherty (#133)

This week, John Doherty returns to compare notes with Jim on a very important but often misunderstood part of business: Product Market Fit.

TOPICS DISCUSSED IN TODAY’S EPISODE

• The messy middle
• Defining product market fit
• Determining PMF
• False metrics for PMF
• Understanding churn
• Modifying pricing and packages
• What does PMF look like

 

Resources:

• EditorNinja
• John Doherty
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

 

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)

 

What is The Shopify Growth Show?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.