Marketing: Global Edition

Does it feel to you like brands are being boycotted all the time at the moment? Whether for political reasons sparked by international conflicts or because of Me Too, Black Lives Matter, Climate Change, cultural appropriate or a myriad of other reasons, so many brands have been "cancelled" recently. In this episode, Piers and Jasmine explore who is cancelled and why and what do it if it is you!

Creators and Guests

Host
Jasmine Montgomery
Jasmine is founder and CEO of international branding and advertising agency, Seven Brands. She was managing director of FutureBrand and worked at Interbrand and Fitch. Jasmine is also one of the founders of Adzy, a platform that serves effective and affordable advertising to small businesses.
Host
Piers Guilar
Piers Guilar is COO of Seven Brands and used to work at FutureBrand, Interbrand, Havas and Saatchi & Saatchi. Piers is also a founder of Adzy, a platform that serves effective and affordable advertising to small businesses.

What is Marketing: Global Edition?

A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.