Ditching Hourly

Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.
  • (00:00) - Introduction and Guest Welcome
  • (00:11) - Understanding Upstream Contributions
  • (00:23) - Lynn's Background and Expertise
  • (01:05) - The Value Pricing Dilemma
  • (01:21) - Client Communication Challenges
  • (02:45) - Media Engagement Strategies
  • (05:01) - Defining Client Needs and Goals
  • (08:08) - Crafting Effective Messaging
  • (14:32) - Measuring Success and Impact
  • (20:42) - Leveraging Media Coverage for Nonprofits
  • (21:26) - Budget Autonomy of Communications Directors
  • (22:41) - Crafting Compelling Stories for Donations
  • (24:33) - Exploring Budget Scenarios for Media Hits
  • (26:03) - Creative Strategies for Media Attention
  • (26:58) - Evaluating the Impact of Media Hits
  • (29:21) - Developing a Comprehensive Media Strategy
  • (31:35) - Reverse Engineering Media Success
  • (38:40) - Thinking Beyond Traditional Roles
  • (42:35) - Conclusion and Final Thoughts

Lynn's Links:

Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/

Creators and Guests

Host
Jonathan Stark
The Ditching Hourly Guy • For freelancers, consultants, and other experts who want to make more and work less w/o hiring
Guest
Lynn Safranek
Communications Leader | Strategy • Reputation Resilience • Media

What is Ditching Hourly?

For solo professionals who want to make more and work less without hiring.