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// EPISODE DESCRIPTION //
Selling vs. educating.
Unlike science vs. religion, they rarely exist together.
Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room.
Educational content, on the other hand, comes from a place of caring and helps the audience make progress.
That's a big difference.
Mark helps illustrates how to create better educational content, why being a generalist is advantageous, and how to be more authentic in marketing.
If you want to create marketing that isn't boring and resonates with customers, listen to this episode.
In our conversation, Mark discusses:
- Using LinkedIn, and other marketing channels, as an educational tool rather than a promotional platform.
- His belief in the importance of authenticity in (B2B) marketing and avoiding overly salesy content.
- The potential pitfalls of 'marketing by committee' and how it can dilute a campaign's message.
This episode is for anyone who wants to:
(1) Optimize their content strategy to drive more results.
(2) Enhance the authenticity of their marketing.
(3) Master decision-making in complex marketing campaigns.
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// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you.
Some questions I explore on this show with my guests:
- What is the job marketing should get done in a company?
- What is one of your strongest held beliefs about marketing?
- What is something you believe that few other marketers believe?
This podcast is for me to learn from some of the best thinkers on this planet, and hopefully, you can pick up some wisdom too.
Join me on this journey to learn.