CIM Marketing Podcast

How advertising turned Christmas into a cliché – and what to do about it.

This podcast will:
• Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring
• Ask what agencies are doing to break the formula of samey Christmas ads
• Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM

Recorded: Thursday 14 November 2019 12:00 GMT

Show Notes

How advertising turned Christmas into a cliché – and what to do about it.

This podcast will: 
• Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring 
• Ask what agencies are doing to break the formula of samey Christmas ads 
• Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 14 November 2019 12:00 GMT

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.