"Dreams shouldn't be sensible." In 2011, David and Clare Hieatt launched Hiut Denim in a small Welsh town that had been home to a jeans factory for 40 years. The Hieatts saw an opportunity to restore those lost jobs—and to do it in a way that fit with their ideas about building a sustainable business. In this episode, David Hieatt talks about taking the slow money; what it's like when a mega celebrity endorses your brand; and his efforts to reduce the environmental impact of a ubiquitous item of clothing.

Show Notes

A GQ profile of Japan's Kapital Denim - 1:26

Pure Blue jeans - 1:44

Meghan Markle - 2:39

For a great peek into the denim industry and its environmental impact, we recommend this episode of the Articles of Interest podcast - 2:57

David Hieatt - 3:18

Hiut Denim | Facebook | Instagram | Twitter - 3:20

A 2002 BBC story about the closure of the Dewhirst jeans plant in Cardigan - 3:58

Howies - 4:20

A selvedge denim explainer - 5:25

A story in the Independent about Meghan Markle wearing Hiut's jeans - 13:56

Denim Breaker Club - 17:52

No Wash Club - 21:46

Do Purpose: Why Brands With a Purpose Do Better and Matter More by David Hieatt - 24:35

The DO Lectures - 24:42

What is Rework?

A podcast by 37signals about the better way to work and run your business. In Season 2, we're going through Rework (the book) chapter by chapter and talking with authors, Jason Fried and David Heinemeier Hansson, about what's changed in the world of business over the last eleven years since the book was published.