Summary
"Dreams shouldn't be sensible." In 2011, David and Clare Hieatt launched Hiut Denim in a small Welsh town that had been home to a jeans factory for 40 years. The Hieatts saw an opportunity to restore those lost jobs—and to do it in a way that fit with their ideas about building a sustainable business. In this episode, David Hieatt talks about taking the slow money; what it's like when a mega celebrity endorses your brand; and his efforts to reduce the environmental impact of a ubiquitous item of clothing.
Show Notes
For a great peek into the denim industry and its environmental impact, we recommend this episode of the Articles of Interest podcast - 2:57
The DO Lectures - 24:42
What is Rework?
A podcast by Basecamp about the better way to work and run your business. We bring you stories and unconventional wisdom from Basecamp’s co-founders and other business owners.