Silverback Press Release

In this episode of PR Success Strategies, host Ryan Mitchell sits down with communications expert Jessica Turner to discuss one of the most important yet often overlooked factors in public relations success—timing.
Discover how the timing of a product press release can influence media coverage, audience engagement, and overall campaign performance. Learn why certain days of the week, times of day, and market conditions can significantly impact the visibility of your announcement and how businesses can strategically plan product launches for maximum reach and effectiveness.

What is Silverback Press Release?

Silverback Press Release is a press release creation and distribution service that helps brands publish news stories across multiple online news sites (claimed to include major publishers). It handles writing, editing, and distributing press releases for clients, then sends back live URLs/results once published.