In 2016, Loom emerged as a category creator with their video messaging platform for work. Combining asynchronous communication with the power of video, their user base and copycat competitors have grown quickly over the years. As they continue to grow, the product marketing team is educating customers on the broad range of use cases while working closely with the brand team to give them an edge over the competition. Tune in to hear how they’re leading the charge and changing the old mindset around communication.
Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.