Paris Talks Marketing

Raúl Galera is the Partnerships Lead at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs. Founded over 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word of mouth and turn their customer base into their marketing team.
Raúl has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media, and tech companies.

Listen to the episode to learn more about referral marketing as a customer retention and acquisition channel.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Raúl and Paris discussed in this episode:

• What is referral marketing?
• Why is referral marketing different than influencer marketing and affiliate marketing?
• What are the future trends in referral marketing?
• Is Web3.0 the evolution of referral marketing?
• How to scale with referral programs?
• How much of ReferralCandy's new customer acquisition comes from referrals?


See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators & Guests

Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!