Paris Talks Marketing

Raúl Galera is the Partnerships Lead at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs. Founded over 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word of mouth and turn their customer base into their marketing team.
Raúl has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media, and tech companies.

Listen to the episode to learn more about referral marketing as a customer retention and acquisition channel.

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Show Notes

Here are some of the key topics that Raúl and Paris discussed in this episode:

• What is referral marketing?
• Why is referral marketing different than influencer marketing and affiliate marketing?
• What are the future trends in referral marketing?
• Is Web3.0 the evolution of referral marketing?
• How to scale with referral programs?
• How much of ReferralCandy's new customer acquisition comes from referrals?

Guest:
LinkedIn
ReferralCandy

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.