Zero Ambitions Podcast

We'd arranged to have a post-Christmas catch-up about a few things and Alex suggested people might be interested in hearing about the genesis of Passive House Plus and its progenitor, Construct Ireland magazine, and the changes we've seen throughout the green building industry across those 20 years.

Show Notes

We'd arranged to have a post-Christmas catch-up about a few things and Alex suggested people might be interested in hearing about the genesis of Passive House Plus and its progenitor, Construct Ireland magazine, and the changes we've seen throughout the green building industry across those 20 years.

First off, we had a post-Christmas catch-up to find out about Jeff's family's developing taste for seagull and our various breaks.

If you want to skip that chatter entirely feel free to jump forward 12 minutes or so, that's when we start the proper conversation, however, Jeff did manage to quickly turn things around to SAP calculations about five minutes in.

And, at the end, we managed to squeeze in a bit of chat about how differently retrofit appears to be approached in France, with specific reference to the advice offered in the French version of Which? magazine.

Some references from the show

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value