WEBVTT NOTE This file was generated by Descript 00:00:00.630 --> 00:00:01.410 We're going there. 00:00:01.500 --> 00:00:03.840 What do you do when it turns political? 00:00:03.840 --> 00:00:07.680 And usually, correct me if I'm wrong, these political conversations 00:00:07.680 --> 00:00:08.850 are initiated by a homeowner. 00:00:09.000 --> 00:00:12.120 Only after you've been invited inside, built rapport, created a friendship. 00:00:12.270 --> 00:00:14.880 They've offered you coffee, and now that you're relating his 00:00:14.880 --> 00:00:16.560 friends, they make the assumption. 00:00:16.675 --> 00:00:20.815 Well, everybody's just like me and therefore shares my political views and 00:00:20.815 --> 00:00:26.155 they begin spewing their political agendas with an emotional passion that makes you 00:00:26.155 --> 00:00:31.075 want to crawl outta your skin, cuz you feel the polar opposite and you're stuck 00:00:31.075 --> 00:00:32.725 because you have one of three choices. 00:00:32.995 --> 00:00:37.525 Choice number one, you play pure chameleon mode, violate your own values 00:00:37.525 --> 00:00:39.985 and morals and pretend to be just like them, even though in your heart 00:00:39.985 --> 00:00:42.835 of hearts you know that you're not, but you're just trying to save the. 00:00:43.635 --> 00:00:44.595 Not a good choice. 00:00:45.254 --> 00:00:49.065 Choice number two is you share your opinion, which basically means you're 00:00:49.065 --> 00:00:52.724 gonna throw a grenade right in the kitchen table and blow this deal to smithereens. 00:00:53.114 --> 00:00:58.695 Or number three, where you just try to skirt the conversation and bring it back. 00:00:58.695 --> 00:01:01.635 But you've got this really awkward deer in the headlights look on 00:01:01.640 --> 00:01:05.565 your face, which basically screams to them, I don't agree with you, 00:01:05.565 --> 00:01:07.545 and will later cost you the deal. 00:01:07.545 --> 00:01:10.634 Once they send you out of the house by saying, thanks for coming 00:01:10.634 --> 00:01:12.405 out, we'll call you in a few days. 00:01:12.405 --> 00:01:13.035 If we're in. 00:01:13.590 --> 00:01:17.700 Now this video is for you regardless of what end of the 00:01:17.700 --> 00:01:19.350 political spectrum you lie. 00:01:19.560 --> 00:01:21.660 Quite frankly, I don't care. 00:01:21.840 --> 00:01:25.650 What I care about is how you treat other human beings and specifically your 00:01:25.650 --> 00:01:27.480 customers, which is a great introduction. 00:01:27.480 --> 00:01:28.320 Welcome, welcome back. 00:01:28.560 --> 00:01:30.120 Adam Benjamin here, the roof strategist. 00:01:30.180 --> 00:01:34.590 And speaking of taking care of your customers, my mission is to help you and 00:01:34.590 --> 00:01:39.480 your team smash your income goal and give every customer an amazing experience. 00:01:39.960 --> 00:01:40.680 That's what it's all. 00:01:40.965 --> 00:01:43.785 Because money is just a thank you note for us to serve and 00:01:43.785 --> 00:01:45.225 receive thank you notes back. 00:01:45.285 --> 00:01:49.035 And I don't know about you, but to send me a thank you note can come from anybody. 00:01:49.665 --> 00:01:51.885 I don't need to be on the same page on everything. 00:01:51.885 --> 00:01:55.695 In my heart of hearts, all I care about is helping good people who are value 00:01:55.695 --> 00:01:59.535 driven, live their life by a sound set of morals and principles, and are 00:01:59.535 --> 00:02:01.665 dedicated to being of use and serving. 00:02:02.330 --> 00:02:06.500 So for me, I have to check my emotional baggage that's associated with my 00:02:06.500 --> 00:02:10.060 political views in order to be of service and the highest degree possible. 00:02:10.060 --> 00:02:12.980 And I encourage you to do the same, but you are your own being and get 00:02:12.980 --> 00:02:14.630 to decide what makes sense to you. 00:02:14.630 --> 00:02:15.620 I'm just sharing my view. 00:02:15.830 --> 00:02:21.470 So in this video I wanna share with you a really simple technique that I learned on 00:02:21.470 --> 00:02:25.770 how to take this conversation once it goes political, which by the way, Seemingly 00:02:25.770 --> 00:02:29.340 good thing cuz it means that they like you, they trust you, and they feel like 00:02:29.340 --> 00:02:32.400 you're a friend because people assume that their friends are just like them. 00:02:32.580 --> 00:02:35.280 So it is a good sign, but we don't want to throw the grenade into 00:02:35.280 --> 00:02:36.540 the kitchen table and lose a sale. 00:02:36.720 --> 00:02:39.210 So I'm gonna teach you this technique and you're gonna be able to use this 00:02:39.210 --> 00:02:43.230 the very next time a conversation gets thrown off the rails, whether 00:02:43.230 --> 00:02:44.670 it's politics or something else. 00:02:45.270 --> 00:02:48.030 So here it is, true story. 00:02:48.480 --> 00:02:49.710 I'm out on a hike the other day. 00:02:49.980 --> 00:02:51.420 Neighbor and I run into each other. 00:02:51.420 --> 00:02:52.470 He's, he's become a good friend. 00:02:52.470 --> 00:02:55.200 We first met, we walk our dogs in the same trail in the mountain. 00:02:55.200 --> 00:02:56.280 We kept seeing each other. 00:02:56.670 --> 00:02:58.620 It turned into a, a, a sound friendship. 00:02:58.625 --> 00:03:00.600 In fact, I just finished a hike in the snow. 00:03:00.600 --> 00:03:01.590 We went over to his place. 00:03:01.590 --> 00:03:05.430 We were watching the, the, um, uh, playoffs game right before the Super Bowl. 00:03:05.610 --> 00:03:06.140 We had a. 00:03:06.825 --> 00:03:10.935 And we never talked politics, but on our last hike together, it turned political 00:03:10.935 --> 00:03:15.075 and I knew it did when he made a very charged comment and that charged comment 00:03:15.075 --> 00:03:20.495 I quite didn't agree with frankly, but I knew that getting into that dialogue 00:03:20.500 --> 00:03:24.345 and sharing when someone's not like emotionally charged, almost to the 00:03:24.350 --> 00:03:27.825 point where they're using derogatory names towards another group, another 00:03:27.825 --> 00:03:30.765 group of people, and not quite that extreme, but you get the idea when. 00:03:31.210 --> 00:03:32.800 There's that much in it. 00:03:33.040 --> 00:03:35.560 You're like, I'm not gonna say anything that's gonna change our perspective. 00:03:35.560 --> 00:03:37.600 So how do I reel this back? 00:03:37.900 --> 00:03:40.900 So I waited and I'll share this story and you'll see the message 00:03:40.900 --> 00:03:41.830 and we'll tie it back together. 00:03:42.340 --> 00:03:43.090 I waited. 00:03:43.930 --> 00:03:45.220 I let him kind of continue. 00:03:45.225 --> 00:03:46.510 I'm like, I don't even know. 00:03:46.720 --> 00:03:50.049 What to say and he literally said to me, this is where I 00:03:50.049 --> 00:03:51.310 made that the third mistake. 00:03:51.310 --> 00:03:52.480 So I told you you had three options. 00:03:52.480 --> 00:03:55.600 Option one, agree even if you don't, option two, combat it head on. 00:03:55.600 --> 00:03:57.940 Or option three, you just are like kind of quiet and they can 00:03:57.940 --> 00:03:59.410 tell, well, that's what happened. 00:03:59.410 --> 00:04:00.160 It was option three. 00:04:00.340 --> 00:04:00.910 I was quiet. 00:04:00.910 --> 00:04:02.980 And he goes, well, I can tell you don't share those views. 00:04:03.280 --> 00:04:07.359 And I didn't know what to say because at first I was like, if I share my views, 00:04:07.359 --> 00:04:08.350 then we're just gonna end up in this. 00:04:08.350 --> 00:04:09.250 You're right, you're right. 00:04:09.280 --> 00:04:11.709 You know, total, no one's going anywhere. 00:04:11.829 --> 00:04:16.240 But quite frankly, I'm rather open on my political conversations. 00:04:16.240 --> 00:04:17.950 I'm like, I don't think things are black and white. 00:04:17.950 --> 00:04:18.760 I'm gonna leave it at that. 00:04:19.060 --> 00:04:21.339 All the big topics, it's not this or that. 00:04:21.339 --> 00:04:24.490 There's a whole story and I like to look at this at things a bit more 00:04:24.490 --> 00:04:26.200 holistically rather than black or white. 00:04:26.620 --> 00:04:30.250 And I start having this conversation a little bit and I can tell, you know, 00:04:30.520 --> 00:04:32.170 this really isn't gonna go anywhere. 00:04:32.799 --> 00:04:35.349 So I let him go on and I just waited. 00:04:35.349 --> 00:04:37.539 I'm like, I gotta figure out how to get out of this thing. 00:04:37.630 --> 00:04:42.400 And he goes on and on and on and on, and he's talking about the system 00:04:42.520 --> 00:04:44.799 and I was like, there's my moment. 00:04:45.010 --> 00:04:48.400 So I found an appropriate way where I could kind of casually 00:04:48.400 --> 00:04:52.690 interject and I said, speaking of the system, which he just meant like 00:04:52.690 --> 00:04:54.820 the man, the operation, the system. 00:04:54.820 --> 00:04:57.760 I don't know, I totally changed the subject. 00:04:58.609 --> 00:05:02.359 I just, I had a story about my sister-in-law and something that 00:05:02.359 --> 00:05:03.979 came up and it was about the system. 00:05:03.979 --> 00:05:07.430 And I was like, speaking of messed up systems, let me tell you this. 00:05:07.640 --> 00:05:11.469 And I just completely shifted it away from politics on a personal 00:05:11.474 --> 00:05:12.919 experience that she was going through. 00:05:13.219 --> 00:05:16.729 And it was just a, a, a, like a lateral move. 00:05:16.789 --> 00:05:18.710 And then before I knew it, I'm sitting there thinking 00:05:18.710 --> 00:05:20.510 to myself, did he pick up on. 00:05:21.405 --> 00:05:22.695 Didn't did was that okay? 00:05:23.025 --> 00:05:27.015 And five, 10 minutes goes by and the conversation naturally evolved and 00:05:27.015 --> 00:05:28.275 it was like, it never even happened. 00:05:28.515 --> 00:05:29.865 And it was so beautiful. 00:05:30.284 --> 00:05:34.335 And the coolest part is that it was, we were able to artfully dance 00:05:34.365 --> 00:05:37.815 this topic that's like, listen man, we can, we can be buddies. 00:05:38.025 --> 00:05:40.424 We don't need to agree on everything, but like, let's just 00:05:40.424 --> 00:05:41.385 get away from it a little bit. 00:05:41.745 --> 00:05:42.496 And it, it was. 00:05:43.435 --> 00:05:46.525 So light, and that's why I wanted to share this video with you cuz 00:05:46.525 --> 00:05:48.175 I wish I had known that earlier. 00:05:48.175 --> 00:05:51.665 So here's the, the, the takeaway of this strategy. 00:05:51.775 --> 00:05:57.355 So you can use this the next time it comes up and it goes like this, speaking of, and 00:05:57.355 --> 00:05:59.905 then just grab something that they shared. 00:05:59.965 --> 00:06:04.345 And even if it's not related, change the subject to a completely different. 00:06:06.285 --> 00:06:07.335 Have fun with it. 00:06:07.725 --> 00:06:09.585 You got literally nothing to lose. 00:06:09.855 --> 00:06:12.705 Speaking of the system, man, let me tell you about what happened to 00:06:12.705 --> 00:06:16.785 my sister-in-law and then I just told a story about some system. 00:06:17.085 --> 00:06:23.115 So speaking of grab something they said, change the topic, and now my friend, you 00:06:23.115 --> 00:06:28.035 have a tool that I wish I had decades ago to jump me out of those conversations. 00:06:28.035 --> 00:06:31.575 But before we wrap it up, just remember these political conversations 00:06:31.575 --> 00:06:33.855 are a good sign means they like you and they feel like you're a friend. 00:06:34.035 --> 00:06:37.605 So learn the art of dancing around this topic and then carry that friend. 00:06:38.015 --> 00:06:40.294 On so you can earn the business. 00:06:40.445 --> 00:06:44.015 Hey, that's all for this video, but just cuz our time here's about to wrap up 00:06:44.224 --> 00:06:45.905 does not mean you and my time has to. 00:06:46.115 --> 00:06:49.055 So if you haven't jumped into that free training center yet, click right here. 00:06:49.265 --> 00:06:50.675 Or if you want, hang with me on YouTube. 00:06:50.705 --> 00:06:53.055 YouTube thinks you're really gonna like this video, and we'll see you soon.