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When I think about Mark Birnbaum, I think about the word cool.
This dude has 50,000 followers on instagram, his trendy restaurants have lines out the door nightly and celebrity investors dump boat loads of cash into everything he creates.
But, at his core, he's a restaurateur, just like you and me. And his path to success was formulaic and well thought out. In today's episode Mark shares the formula he used to build a restaurant that doesn't follow trends, it creates them.
TIME-STAMPED SHOW NOTES:
[2:25] After-Prom King: Hustling cool through school.
[4:30] Finding gusto through tragedy.
[6:41] Higher margins, and better experiences: An innovative one-stop experience.
[12:50] The essential elements of cool: Good food, good service, good vibe.
[14:51] Design is everything: Creating the perfect vibe.
[18:05] Determining success: When you know something is or isn’t working.
[22:00] Lessons from the pandemic: What Catch did differently.
[25:30] How to make it in the restaurant industry: The reality of success.
[29:35] Less is more: Knowing how to spot a good deal.
[31:43] The recipe for getting where you want to go in the hospitality industry.
For more on The Catch Hospitality Group go to https://catchhg.com
FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
When I think about Mark Birnbaum, I think about the word cool.
This dude has 50,000 followers on instagram, his trendy restaurants have lines out the door nightly and celebrity investors dump boat loads of cash into everything he creates.
But, at his core, he's a restaurateur, just like you and me. And his path to success was formulaic and well thought out. In today's episode Mark shares the formula he used to build a restaurant that doesn't follow trends, it creates them.
TIME-STAMPED SHOW NOTES:
[2:25] After-Prom King: Hustling cool through school.
[4:30] Finding gusto through tragedy.
[6:41] Higher margins, and better experiences: An innovative one-stop experience.
[12:50] The essential elements of cool: Good food, good service, good vibe.
[14:51] Design is everything: Creating the perfect vibe.
[18:05] Determining success: When you know something is or isn’t working.
[22:00] Lessons from the pandemic: What Catch did differently.
[25:30] How to make it in the restaurant industry: The reality of success.
[29:35] Less is more: Knowing how to spot a good deal.
[31:43] The recipe for getting where you want to go in the hospitality industry.
For more on The Catch Hospitality Group go to https://catchhg.com
FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
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