This is Episode 13 of the myNEXT Startup Edge Podcast. Thirteen? Isn’t that the unlucky number? Exactly — and that’s where we begin.
Because: you can't predict luck, but you can design it. This is what I call Strategic Serendipity. Strategic Serendipity can help you become sucessful — in your startup, in your business within a larger organization, in your own wealth journey, and in your personal life.
There’s a strange tension in the startup world. On one end, we glorify the grind — we analyze markets, define strategies, build roadmaps. Success, we’re told, is all about flawless execution. Make the right plan, hire the right team, work the right system.
On the other end? Pure luck. “I was in the right place at the right time.”
So, is startup success about meticulous planning? Or is it about getting lucky? Let me tell you: it’s neither. Or more precisely — it’s not just either one. It's about pursuing Strategic Serendipity — a hybrid mindset that embraces the power of preparation and the unpredictability
of the real world. Strategic Serendipity is all about creating conditions where randomness can reward you.
What is myNEXT Startup Edge?
The podcast that gives your startup the edge. This is the podcast where we empower startups, innovators, and forward-thinkers like you with actionable insights to raise funding, develop products, commercialize your innovation, and build your company. Brought to you by Dirk Lammerts, CEO and Founder myNEXT, VC investor, startup founder, and Innovation Revenue Generator.