How to Build Better Products That Actually Work: Frameworks from the Founder Who Disrupted Shaving & Body Care
Adam Simone has cracked the code on sustainable product innovation. As co-founder of Leaf Shave (helping thousands ditch plastic razors) and Smoosh (revolutionizing body care), he's proven that eco-friendly alternatives can actually work BETTER than conventional options.
In this episode, Adam breaks down his systematic approach to product development, from identifying broken categories to engineering solutions that customers love.
You'll get actionable frameworks for:
🔧 Product Development - His repeatable process for balancing innovation with manufacturing reality
🏭 Manufacturing Partnerships - How to select and manage suppliers for complex physical products
📈 Scaling Operations - Moving from Kickstarter success to global distribution
💰 Unit Economics - The key metrics that drive tactical decisions in hardware businesses
🎯 Go-to-Market Strategy - When to use crowdfunding vs. D2C vs. retail partnerships
Whether you're building physical products or just want to understand how to systematically innovate in established categories, Adam's frameworks will help you build products that customers actually want to switch to.
Perfect for: Consumer brand founders, product managers, anyone building physical products
Guest: Adam Simone - Co-Founder, Leaf Shave & Smoosh
Host: Samantha Rose - Managing Partner, Hologram Capital & Founder, Endless Commerce
This episode was recorded live and is part of our series on operational frameworks that drive real business results. Subscribe so you never miss an episode.
What is Commerce is Chaos?
Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday?
Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.
Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.