{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "- Intro to Diane and Lee\r",
      "startTime": 0,
      "endTime": 279.21
    },
    {
      "title": "- Common homepage mistakes that kill conversions\r",
      "startTime": 279.21,
      "endTime": 353.21
    },
    {
      "title": "- What belongs above the fold and why it matters\r",
      "startTime": 353.21,
      "endTime": 452.21
    },
    {
      "title": "- The role of messaging in homepage clarity and engagement\r",
      "startTime": 452.21,
      "endTime": 553.21
    },
    {
      "title": "- Balancing multiple personas without overwhelming visitors\r",
      "startTime": 553.21,
      "endTime": 627.21
    },
    {
      "title": "- Homepage copywriting do’s and don’ts\r",
      "startTime": 627.21,
      "endTime": 900.21
    },
    {
      "title": "- The importance of A/B testing and user feedback\r",
      "startTime": 900.21,
      "endTime": 1041.21
    },
    {
      "title": "- Homepage layout best practices for conversion\r",
      "startTime": 1041.21,
      "endTime": 1185.21
    },
    {
      "title": "- Homepage roast: Amplemarket\r",
      "startTime": 1185.21,
      "endTime": 1510.21
    },
    {
      "title": "- Homepage roast: Chattermill\r",
      "startTime": 1510.21,
      "endTime": 1892.88
    },
    {
      "title": "- The role of trust indicators and social proof\r",
      "startTime": 1892.88,
      "endTime": 2040.88
    },
    {
      "title": "- Common design mistakes that reduce homepage effectiveness\r",
      "startTime": 2040.88,
      "endTime": 2250.88
    },
    {
      "title": "- Homepage roast: PrimePay\r",
      "startTime": 2250.88,
      "endTime": 2545.88
    },
    {
      "title": "- Messaging clarity vs. overcomplicating the value prop\r",
      "startTime": 2545.88,
      "endTime": 2750.88
    },
    {
      "title": "- Final thoughts",
      "startTime": 2750.88,
      "endTime": 3427.81
    }
  ]
}