B2B Digitized Podcast

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In this episode of the B2B Digitized Podcast, you’ll be introduced to Cynthia Terpstra, who is Head of Marketing at ReadyWorks. Cynthia will share her thoughts on B2B marketing and working in everything B2B from Fortune 500 companies to startups.

Show Notes

Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

  • Filling gaps with freelancers and agencies to leverage expertise
  • Getting your content discovered by prospects
  • Grabbing opportunities to take a fresh approach to marketing
  • Learning from outside your industry to spark creativity
  • Prioritizing content based on conversations with customers
  • Understanding your customers and understanding their needs

What is B2B Digitized Podcast?

Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.

Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace.

The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance technology.