In this episode of the B2B Digitized Podcast, you’ll be introduced to Cynthia Terpstra, who is Head of Marketing at ReadyWorks. Cynthia will share her thoughts on B2B marketing and working in everything B2B from Fortune 500 companies to startups.
- Filling gaps with freelancers and agencies to leverage expertise
- Getting your content discovered by prospects
- Grabbing opportunities to take a fresh approach to marketing
- Learning from outside your industry to spark creativity
- Prioritizing content based on conversations with customers
- Understanding your customers and understanding their needs
What is B2B Digitized Podcast?
Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.
Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace.
The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance technology.