The FMCG Marketing Daily | Ben & Jerry's Foundation says operations | How Dollar Shave Club uses generative | Brown-Forman faces big questions as CEO

The FMCG Marketing Daily — July 17, 2026 In this episode: • The funding crisis at Ben & Jerry's Foundation puts the brand's activist identity and purpose-led positioning under direct threat — a live stress test of what happens when brand values lose their financial backing. • Dollar Shave Club is using generative AI not to cut costs but to accelerate creative experimentation — a challenger brand approach that reframes how FMCG marketers should think about AI's role in the creative process. • As Brown-Forman's CEO prepares to leave, the spirits group faces a defining portfolio and brand strategy moment — with outside leadership increasingly on the table following moves by Diageo and Heineken. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.