Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to Leanne Gibson, Head of Revenue at Twitter Canada.

Leanne discusses how Twitter has become the definitive place for "what's happening" and the how choosing "how and when Twitter" can help you create a strong marketing strategy on the platform.

We discuss how Twitter is a news channel and not a social channel and how it provides such a unique opportunity to see every side of a conversation.
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Follow Jelly Marketing:

Twitter - http://twitter.com/jellymarketing
Facebook - http://facebook.com/jellymarketing
Instagram - http://instagram.com/jellymarketing
Website - http://jellymarketing.com

Follow Darian Kovacs:

Website - http://jellymarketing.com/darian/
Facebook - http://facebook.com/dariankovacspage/
Instagram - http://instagram.com/dariankovacs/
Twitter - http://twitter.com/dariankovacs

Follow Leanne Gibson:

Website - http://twitter.com
Twitter - https://twitter.com/leannekgibson
LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94

Advertising Inquiries: https://redcircle.com/brands

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Show Notes

On this episode of Marketing Jam, Darian Kovacs talks to Leanne Gibson, Head of Revenue at Twitter Canada. Leanne discusses how Twitter has become the definitive place for "what's happening" and the how choosing "how and when Twitter" can help you create a strong marketing strategy on the platform. We discuss how Twitter is a news channel and not a social channel and how it provides such a unique opportunity to see every side of a conversation. ​ Follow Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Follow Darian Kovacs: Website - http://jellymarketing.com/darian/ Facebook - http://facebook.com/dariankovacspage/ Instagram - http://instagram.com/dariankovacs/ Twitter - http://twitter.com/dariankovacs Follow Leanne Gibson: Website - http://twitter.com Twitter - https://twitter.com/leannekgibson LinkedIn - https://ca.linkedin.com/in/leanne-gibson-7971a94

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com