{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro\r",
      "startTime": 0,
      "endTime": 255.21
    },
    {
      "title": "– Why Paramark pulled real data from 7 B2B ad campaigns\r",
      "startTime": 255.21,
      "endTime": 405.21
    },
    {
      "title": "– Attribution vs. experimentation: what most marketers get wrong\r",
      "startTime": 405.21,
      "endTime": 615.21
    },
    {
      "title": "– Correlation vs. causation explained (with a LinkedIn example)\r",
      "startTime": 615.21,
      "endTime": 780.21
    },
    {
      "title": "– How to run a real test (hint: you need a control)\r",
      "startTime": 780.21,
      "endTime": 855.21
    },
    {
      "title": "– Branded search test results: $1M+ saved, no performance loss\r",
      "startTime": 855.21,
      "endTime": 1155.21
    },
    {
      "title": "– Why strong SEO makes or breaks branded search tests\r",
      "startTime": 1155.21,
      "endTime": 1215.21
    },
    {
      "title": "– Billboard test: how one brand proved real lift with out-of-home\r",
      "startTime": 1215.21,
      "endTime": 1425.21
    },
    {
      "title": "– What “digital out-of-home” looks like in B2B\r",
      "startTime": 1425.21,
      "endTime": 1515.21
    },
    {
      "title": "– YouTube ad tests: one big win, one big flop\r",
      "startTime": 1515.21,
      "endTime": 1760.88
    },
    {
      "title": "– How to run tests with small budgets ($500–$10K)\r",
      "startTime": 1760.88,
      "endTime": 2030.88
    },
    {
      "title": "– Connected TV (CTV) test results from a Series F SaaS brand\r",
      "startTime": 2030.88,
      "endTime": 2150.88
    },
    {
      "title": "– What happens when a multichannel test works—but isn’t efficient\r",
      "startTime": 2150.88,
      "endTime": 2270.88
    },
    {
      "title": "– Paramark’s Exit Five sponsorship test (real numbers shared)\r",
      "startTime": 2270.88,
      "endTime": 2480.88
    },
    {
      "title": "– Why content needs to drive short-term lift, not just long-term “brand”\r",
      "startTime": 2480.88,
      "endTime": 2660.88
    },
    {
      "title": "– How Pranav used LinkedIn to drive inbound from day one\r",
      "startTime": 2660.88,
      "endTime": 2780.88
    },
    {
      "title": "– Your attribution model is lying, give your audience more credit\r",
      "startTime": 2780.88,
      "endTime": 2870.88
    },
    {
      "title": "– When 7 ad tests fail in a row…and the 8th one works\r",
      "startTime": 2870.88,
      "endTime": 2960.88
    },
    {
      "title": "– Performance Max test: why it worked for one brand\r",
      "startTime": 2960.88,
      "endTime": 3080.88
    },
    {
      "title": "– How long to run a test? Use data, not gut\r",
      "startTime": 3080.88,
      "endTime": 3200.88
    },
    {
      "title": "– Bonus: Pranav’s hiring playbook for his first marketing leader\r",
      "startTime": 3200.88,
      "endTime": 3240.41
    },
    {
      "title": "– Wrap up and final takeaways",
      "startTime": 3440.88,
      "endTime": 3240.41
    }
  ]
}