Show Notes
Many speakers use public speaking as a way to build awareness for their business and attract leads and clients.
Speaking is an excellent way to do this because you automatically have credibility and authority by standing in front of a group of people.
However, an opportunity I see speakers miss is that they forgo thought leadership when they’re delivering presentations on behalf of their business to attract leads and clients.
They believe they have to provide lots of information, tips, and facts in order to provide value to the audience and by extension get the people in the audience interested in purchasing their product or service.
What I’ve found to be a better approach, in the presentations that I deliver and in the ones we help our clients with, is to help the audience see where they are truly getting stuck and show them how to think about things differently, which is the essence of thought leadership.
My guest is Danielle Hayden, the founder and CEO of Kickstart Accounting, Inc., who has built an incredible business and team that works with women entrepreneurs to truly understand their numbers so they can make better business decisions.
Danielle reached out to me in October because she wanted to create a new signature talk for lead generation - listen in to find out what happened!
Danielle and I talk about:
- Why she wanted to create a new lead generation signature talk
- How I recognized her thought leadership angle during our VIP Day
- The process we went through to develop her new talk, including how she felt about adding more stories
- The results she got signing on new clients the first time she presented her new talk
Join us for our
three-day speaking retreat, happening in February 2027, in Downtown Orlando, Florida.
You'll create and refine high-impact Signature Stage Segments - the kind that set you apart as a speaker; practice onstage multiple times with our expert coaching and feedback; and professionally film your dynamic segments in front of a warm, supportive audience so you have edited video and a speaker reel to show event organizers what you can do.
Our retreat is limited to 12 women, so get all the details and request your place at
https://www.speakingyourbrand.com/live/.
Early bird pricing is on for a limited time.
What is Speaking Your Brand: Public Speaking Tips and Strategies?
It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.