Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armor! She has worked with some household names like Black and Decker and was able to launch brands such as Four Paws for Central Garden & Pets. She is a firm believer that you have to know your brand language in order for it to succeed and avoid falling off the shelves. YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Medium: physicalproductbusiness.com/ Website: 2xecommerce.com/podcast/ Follow Kunle: twitter.com/KunleTCampbell
Show Notes
Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armor!
She has worked with some household names like Black and Decker and was able to launch brands such as Four Paws for Central Garden & Pets. She is a firm believer that you have to know your brand language in order for it to succeed and avoid falling off the shelves.
YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g Medium: physicalproductbusiness.com/ Website: 2xecommerce.com/podcast/
Follow Kunle: twitter.com/KunleTCampbell
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What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
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