The Importance and Difference Between Marketing and Sales in Architecture, ft. Paul Iddon

Show Notes

Paul Iddon is one of those fantastic treasures in the industry with a wealth of knowledge and experience that you know if you had a few beers down the pub with after work with a few hours spare, you'd be in for a good time. 

An architect, former practice owner and marketeer, and Vice President of Manchester Society of Architects. 

In this conversation, we cover the difference between marketing and selling, and the importance of both in the role of a job seeker to secure a position, as a practising professional to climb up the career ladder as well as a business owner's to get yourself out there to win more work. 

As well as practical examples on why you need to learn to sell and how we discuss how the Manchester Society of Architects manages to fill events in a saturated market as well as other tips and tricks from the marketing guru himself. 

Paul's field of expertise is helping manufacturers communicate intelligently and efficiently with architects and specifiers. He looks for new, effective ways of approaching Brand Positioning, Strategic Processes and Activation. 

You can reach out and contact Paul here: https://www.linkedin.com/in/pauliddon/

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Creators and Guests

Host

Stephen Drew

Hello! I’m Stephen Drew, Founder of the Architecture Social—an online community and resource hub dedicated to helping professionals in Architecture, Design, Development, and Real Estate advance their careers. I’m here to connect you with insights, tools, and opportunities that lead to meaningful growth, whether you’re just starting out or ready to take that next big step.

What is Architecture Social?

It is hard to get a job in architecture. We exist to help you get there. Hosted by Stephen Drew, Architecture Social is the unfiltered guide to the UK Built Environment. We decode the realities of the industry, provide actionable cheat codes for your career, and bridge the communication gap between the drafting board and the boardroom.

Whether you are a Part I assistant trying to survive your first role, a Part III architect managing complex procurement, or a Practice Director fighting tight margins and adapting to the Building Safety Act, this podcast is your central node of intelligence. We strip away the aesthetic gatekeeping and toxic positivity to talk about the actual mechanics of the business.

Expect honest conversations about salary realities, portfolio strategies, hiring economics, and the true experiences of the people actively shaping the profession.

No fluff, just the reality of practice.