Retail Remix

This episode is brought to you by Commerce.

True Religion is back — and it’s not just about nostalgia. In this episode of Retail Remix, host Nicole Silberstein sits down with Tina Blake, Creative Director at True Religion to explore the brand’s impressive comeback with Gen Z.

Tina shares her approach to evolving True Religion’s design language, building a bolder women’s assortment and leveraging partnerships — from celebrities like Megan Thee Stallion to Latinx brands like Bella Doña — to create moments that resonate with young consumers.

They also discuss:
  • How True Religion blends street-level style insights with its heritage brand image;
  • How trend data and cultural cues guide True Religion’s product and creative strategies;
  • The brand’s rapid growth in women’s and its plans to expand the category even further; and
  • Why authenticity is key to celebrity and cultural collaborations.
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What is Retail Remix?

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.