Soft Power Cymru

As the Welsh Women's rugby team clashes against Team Canada in Halifax, we will move between the stands and VIP boxes, to uncover the diplomatic machine in operation.

Show Notes

As the Welsh Women's rugby team clashes against Team Canada in Halifax, we will move between the stands and VIP boxes, to uncover the diplomatic machine in operation. With a strong Welsh showing in the crowd and a bustling atmosphere, we learn about the opportunities around us. 

We explore:
- The opportunities at major fixtures
- How an expat community rallies around sport
- How these events deepen important relationships

To find out more about Wales in Canada and the team behind it, visit:
wales.com/canada

What is Soft Power Cymru?

As we’re all getting excited to get behind Wales as they’re about to enter the world’s biggest football tournament, we are pleased to release this very special podcast. Welcome to Soft Power Cymru, a show about Welsh sports diplomacy.

In celebration of Wales in Canada where we are looking to deepen our existing relationships and grow new ones. This podcast series focuses on the power of sports diplomacy in Wales, the connection between Wales and Canada in sports and how Wales is punching above its weight in this world.