Video Killed the Graphic Star: Video Content in Arts Marketing with host Ally John

In this episode, ACM student Ally John hosts Molly Barson, the Digital Marketing Manager at MCC Theater in New York City. They discuss social media marketing, with a specific focus on how vital it is to be using video in marketing the arts, especially in performing arts.

What is Practical Advice for "Impractical" Pursuits?

In each episode of "Practical Advice for 'Impractical' Pursuits", students in Michigan State University’s Arts, Cultural Management, and Museum Studies program will explore stories from industry professionals across arts and culture, arming you with all the knowledge you need to not just 'make it', but thrive.

Students enrolled in the Michigan State University Arts, Cultural Management, & Museum Studies "Promotions and e-Commerce" course were assigned a project to create a podcast series and record episodes exploring topics related to arts, culture, and museum administration by conducting interviews with experts in the field.