Tailoring ecommerce with customer data

Show Notes

 Ever wonder why some shopping experiences feel like they're tailored just for you? Join Shaun Weston and Dan Greenall in the latest episode of The Sorted Post-Purchase Podcast, where we dive into the magic of personalisation in retail. It's not just about using customer data. It's about transforming your shopping experience from mundane to marvellous!

From data-driven decisions to revolutionising your retail journey, we're unpacking how knowing your customers better can mean delivering joy right to their doorsteps. Think bespoke delivery experiences, personalised communication that makes you feel seen, and marketing moments that hit just right.

Whether you're a retailer looking to elevate your game, or a shopper curious about the future of your online carts, this episode promises insights and maybe even a few "aha!" moments about the value of personalisation in making the post-purchase journey unforgettable.

Tune in to discover how leveraging customer data isn’t just changing the game – it's creating a whole new playing field.

Find out more about the world of post-purchase, and subscribe to our newsletter to stay up to date with new content, at https://sorted.com/

• (01:15) - The Importance of Customer Data in Retail
• (03:48) - Personalised Communication and Tracking
• (04:36) - Creating Marketing Moments
• (06:05) - Measuring the Effectiveness of Personalisation

What is The Sorted Post-Purchase Podcast?

Each episode of The Sorted Post-Purchase Podcast taps into behind-the-scenes (and usually hard to reach) knowledge from the people powering the retail industry. Covering carrier management, delivery tracking and communications, ecommerce returns, final mile budget efficiencies, warehouse, logistics, and much more. Listen now for debate, speculation, strategy and honest discussion.