What a power-packed episode. I remember feeling electric after we finished recording this.
Oliver has to be one of the smartest and most confident individuals I've met from the VC Platform industry this week. He had strong conviction behind his words, and I personally loved the story behind how him and his team think about their fund's brand, identity and support system (i.e., VC Platform) for founders. Incredible episode, took me hours to edit but that's because it's that good! Haha.
Oliver is the Platform Lead at
inMotion Ventures. Here are the topics we covered on this episode:
- Fundraising trends in the UK/Europe for startups and VC funds
- How inMotion Ventures thinks about strategic investing, and how them having just one LP affects their VC Platform function
- How Oliver's background in marketing/branding supercharges his own role today at the fund as their Platform Lead
- How Oliver thinks the VC Platform role will evolve in the coming years
- How VC funds typically market their platform capabilities to founders
- How Oliver and his team keeps tabs on what their portfolio founders need, so they can support them in the best way possible i.e., the role of the "VC Platform" function
- Oliver's advice for newcomers who want to apply for VC Platform roles
This podcast was hosted on
HireCMO.io/vc, where VCs bring in senior marketers (with rockstar reputations) to grow their portfolio startups' revenue.
Spoiler: it works.