On Marketing

What is strategy?

How does one become "more strategic?"

This Is Strategy by Seth Godin dares to put words to how to do strategy.
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📺 Click to watch on YouTube 
📹 Recorded on October 14th, 2025
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In this book review, I cover Seth's newest book (and maybe worst-written one).

It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.

In the episode, I share:
  • An overview of What Is Strategy
  • A few caveats 
  • 5 insights/learnings 
  • 3 reflection questions
With AI, strategic thinking has never been more critical.

This book has some of the answers on how to get better.

Enjoy the episode :)

Let me know what book you want covered next 👇

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// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is On Marketing?

What is marketing?

Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.

Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.

Not the fluff. Or the hype tactics. The real stuff.

Strategy. Processes. First principles.

The things that ACTUALLY help a company grow and win.

Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.

I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?

This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.

I hope you join me on this journey!