Paris Talks Marketing

MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet.

Hear more in this episode:

•Why MQLs are dead?
•Doug shares his perspective on how marketing and sales should be integrated into a lead machine.
•How do you figure out who are the tire kickers that you can weed out?
•What and how to pitch if you get 1 minute with Doug.

Tune in and enjoy!

Show Notes

MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet. Hear more in this episode: •Why MQLs are dead? •Doug shares his perspective on how marketing and sales should be integrated into a lead machine. •How do you figure out who are the tire kickers that you can weed out? •What and how to pitch if you get 1 minute with Doug. Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!