Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit.
Show Notes
Purpose has proven to be a solution for a major business challenge: The Great Resignation.
The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.
Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit.
Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:
- What employees expect from employers
- Why there is a disconnect between employees and leadership when it comes to purpose fulfillment
- How marketing and strategy-building functions are the least “bought in” to purpose
- Shifts that have occurred since the start of the pandemic
Resources + Links:
- (00:00) - Welcome to Purpose 360
- (01:19) - Purpose Under Pressure
- (03:42) - Meet Wendy Solomon and Whitney Dailey
- (06:03) - Wendy's Background
- (08:42) - Whitney's Background
- (10:33) - Top Findings
- (17:03) - How to Embed Purpose
- (21:15) - Tools
- (23:24) - Purpose in Sales, Marketing & Strategy
- (27:18) - Who's Doing It Well
- (31:32) - Identifying Personal Purpose
- (33:09) - Transparency
- (38:05) - CEOs Refining Purpose
- (40:18) - Getting the Message Out
- (43:58) - Next Couple Years
- (46:56) - Advice
- (49:35) - Wrap Up
What is Purpose 360 with Carol Cone?
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.