Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit.
Show Notes
Purpose has proven to be a solution for a major business challenge: The Great Resignation.
The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.
Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit.
Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:
- What employees expect from employers
- Why there is a disconnect between employees and leadership when it comes to purpose fulfillment
- How marketing and strategy-building functions are the least “bought in” to purpose
- Shifts that have occurred since the start of the pandemic
Resources + Links:
- (00:00) - Welcome to Purpose 360
- (00:13) - Purpose Under Pressure
- (02:37) - Meet Wendy Solomon and Whitney Dailey
- (04:58) - Wendy's Background
- (07:36) - Whitney's Background
- (09:27) - Top Findings
- (15:57) - How to Embed Purpose
- (20:09) - Tools
- (22:18) - Purpose in Sales, Marketing & Strategy
- (26:12) - Who's Doing It Well
- (30:26) - Identifying Personal Purpose
- (32:03) - Transparency
- (36:59) - CEOs Refining Purpose
- (39:12) - Getting the Message Out
- (42:52) - Next Couple Years
- (45:50) - Advice
- (48:29) - Wrap Up
What is Purpose 360?
Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.