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In a world powered by “successful success” and social media domination, there are the ones who dare to say, “I am not trying to chase luxury. I am the luxury.”
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The Ugly Duck (TUD) art collectible creators manifest this new paradigm of luxury. “We are not chasing brands. We are turning ourselves into brands,” is the manifesto of the brand. "Beauty is overrated. Ugliness is real'' is the slogan of the TUD.