Jay Baer is one of the leading experts in marketing and customer experience, and he has some pure gold to share with Start With A Win listeners on this episode of the podcast. Business owners and consumers alike will appreciate what Jay has to say, so be sure to tune in.
Show Notes
We are almost a year into the COVID-19 pandemic in the United States. Some businesses still haven’t adapted to the new needs of their customers. Jay Baer—a thought leader, keynote speaker, and advisor to many notable clients—shares his perspective with Start With A Win listeners that COVID-19 has provided an unprecedented opportunity for business growth if business owners are willing to take it. Right now, every business is a start-up because every business is having to reinvent themselves to accommodate the restrictions, changes, new expectations, and new needs of the business environment and consumers. People have adopted new ways of making purchasing decisions. Only the businesses that have kept up with their customers and the market are going to grow.
Jay and his team have come up with a framework for achieving the coveted customer experience, which means that when you consistently exceed expectations, price and perfection don’t matter any longer. Instead, customers will be won or lost based on these three qualities: quick, clear, and kind. That framework is what people care about right now, and it is the best way for businesses to differentiate themselves from their competitors. Almost every interaction they have had with anyone in 2020 has lacked those specific qualities. Even if you think you are doing a great job of practicing these qualities, you may be astounded to see the positive changes that would result from intentionally focusing on providing customers with a quick, clear, and kind experience. Consumers will be so pleasantly surprised that they will become unofficial brand ambassadors for you and help bring new business in the door.
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Every day you have a choice. You can wake up and choose to give in to mediocrity and complacency, you can choose bad habits and poor choices, and you can do the bare minimum to get by and fly under the radar. Or you can choose to make today the day that sets you apart from the crowd, you can choose to start doing the right things, the things that will set you up for success. You can choose to create a life that is worth living, worth waking up to, and worth sharing with the world around you. Today You can choose to start with a win.