In this upcoming episode, we’ll be diving into the powerful and often subtle ways that emerging technology is reshaping consumer psychology and giving marketers an entirely new playbook.
We’ll be welcoming experts Becky Simms, CEO of Reflect Digital, and Dr. Tom Bowden-Green, Senior Lecturer in Marketing and Behavioural Science on to the show to discuss the biggest changes happening in marketing right now.
We’ll also be sharing insights around how social and search are changing and share why understanding consumer psychology is the ultimate competitive advantage for marketers.
Don't fall behind, tune in to learn how to connect authentically with customers in a world driven by algorithms.
This podcast will:
- Explore the major recent shifts in consumer behaviour
- Show why marketing should be designed for humans not algorithms
- Reveal why friction can be good as well as bad
Can’t wait for Thursday’s full episode? Check out the
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Creators and Guests
Ben Walker
Host, CIM Marketing Podcast
Becky Simms
CEO, Reflect Digital
Dr Tom Bowden-Green
Senior Lecturer in Marketing, Bristol Business School
What is CIM Marketing Podcast?
The official podcast of The Chartered Institute of Marketing.
We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.
Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.
This podcast is your essential resource for staying ahead of the curve.